5 thoughts on “Ask about the issues of Kaiwenjian store, experienced. Essence”
Frederick
If what you really say, then you can have a good turnover without expectation. But the requirements you mentioned are a bit large. The cost and expected sales are not calculated accurately based on the information you provide. Then I will do some general analysis, I hope you can figure out yourself and find out the industry.
1. General goods demand The town -level middle school means a large number of boarding students. Because of strict management and traffic issues, they do not have much possibility of buying all stationery products outsiders, so you must have stocks. To comprehensively
The at least some basic best -selling products must be available. The following is a general list: Themmer (HB, 2B, 4B) (wood, automatic), automatic lead core roundad pen pens (Red, blue) (straight tube, automatic), ballpoint pen core neutral pens (red, blue, black), neutral core pens, ink (red, blue) , Wolf) Maka (ordinary, art) set of ruler and bulk ruler (triangular board, straight ruler, curve board, tape measure), round regulations (ordinary, drawing) Double -sided glue, transparent glue (5mm ~ 12mm wide × 15 ~ 30 yards) volume pen knife, scratchr book booking machine (10#, 12#as the main, large -scale booking machine according to the order Entry), booking needle , nails, big head needles, back -shaped needle The practice books, notebooks, diary books, homework books, classmates. The letter paper, envelope, stamp (a small amount). pack of books, tie clips, file bags, folders, file boxes, wind piano bags (according to local conditions) Little) bags, stationery boxes, schoolbags ...
has the above, which can ensure the basics of students' daily needs. List.
2. The amount of stocking, method and principles
basic stocking volume. n Daily consumables> The maximum This containing core, booking needle, glue, back -shaped needle, large head needle, pencil, lead core, etc. Pen, ballpoint pen, solid glue, rubber, ruler and bulk ruler, transparent glue, etc.
圆规，拉杆夹，文件袋，文件夹等rnrn 较慢消耗品> 少量rn 笔袋，订书机，削笔器，档案盒，风琴包，双面胶， Envelope such as
Sstanial sales products> Few The new products, large office appliances, stationery boxes, schoolbags, watercolor pens, oil painting sticks, stamps and other n When arranging the distribution of purchase funds, it can be allocated in accordance with this method. Of course, you need to consider the specific situation.
Ip, because the particularity of the stationery industry This should still meet seasonality. . For example: You can prepare more pens, stationery boxes, and schoolbags before the start of school in September. Usually you do n’t have to prepare more pencils, pads, ruler, round regulations, etc. before the June test Themodia preparation principle is consistent with other retail industries. It grasps the off -peak season of sales, predicts the market demand and has options with the goods, lowered the inventory as much as possible, and saves costs.
3. Channel and brand selection of purchase
First, consider whether there is a possibility of becoming a brand dealer. And if you can make a certain amount of items on the manufacturer, you can consider signing a contract with some stationery manufacturers. The cooperation with the manufacturer must have capital strength and sales performance. As far as the market is concerned, the minimum signing task of the front -line manufacturers is generally 150,000/year, and the rebate is 2 to 3 points for you. The second -line manufacturer, the lowest is generally 70,000/year, and the rebate is 1 to 2 points. You.
Secondly, if you do not do the strength of the dealer, you can choose to buy from the dealers and agents. At present, domestic dealers are mostly distributed: provincial capitals have large dealers, strong strength and large shipments; The local cities have small dealers, with average strength and average shipments. It a simple advantage and disadvantage evaluation of them: provincial capital dealers: advantages -low price, large shipments, high promotion frequency, many categories, one -stop purchasing Disadvantages -the response time is slightly longer, the cost of freight, and the possibility of advertising assistance is low The local dealer: advantages -fast response speed, delivery of the goods, may be obtained through it, may be obtained through it Factory advertising supports, is convenient for developing interpersonal relationships and full of humanity. Disadvantages -the price ranges from 5 to 10 points at the provincial level, and the shipment volume is average (if the strength is not strong, the peak season may be out of stock)
Thisy If you think about it yourself, you can choose both and complement the purchase.
Now, let's take a look at the brand's choice. In general, the advantages and disadvantages of first -line brands and second -line brands are also obvious: The first -tier brands, the advantages -high popularity, rich category, high support for advertising and storefront image Various support channels (exhibitions, supply clubs, membership stores) Disadvantages -strict price control, no big room for the purchase price, and the relative frequency of promotion is average. The second -line brand, advantages -low price, high promotion frequency, low requirements for sales, large profit space disadvantages -low popularity, small advertisement and tool support, the variety is more single r
The current first -tier brands are: morning light, power, true color, unity, ume (Lianzhong), Guangbo, Watanabe, etc. The current second -line brands are: hobbies, morning Qi, good profit, Jin Wanwan In the year, Sanmu, Bai Xue, etc.
The same, you can choose to make brand stores with strong comprehensive strength, such as morning light, deck, etc., or you can choose a balanced selection and take your own needs. It, a large number of miscellaneous cards on the market are also available, because of high profits, and the new speed is very fast, there are many gadgets that many students like.
4. Non -retail sales method
refers to: small wholesale, group purchase If people have enough hands and cars, they can wholesale in towns and towns. And small supermarkets, basically who is delivered by who is delivered. The group purchase is aimed at various office units (government departments, factory and mining agencies, schools, etc.) to provide them with daily needs office supplies and certain large needs for some periods. At this time, a large number of neutral pens, books, file bags, or woven handbags will be needed; and the end of the year at the end of the year)
It the office supplies except the stationery I mentioned earlier, It also includes a lot: printing mud and printed oil, nailing device, punching machine, leather noodle, file box, file cabinet, file frame, pen holder, combined office hand holder, etc.
5. Others You can consider the goods
Because most of the town -level middle schools are boarding students, not only the demand for stationery, but also the demand for various necessities of all kinds of life, The operating area is suitable, and there are no supermarkets nearby. In terms of, you can choose the next time you start school at the beginning of each semester: shampoo, toothpaste, toothbrush, washing powder, soap, soap, shower gel, towels, garbage bags, mosquito coils (summer), flower dew water (summer), etc. Essence
Then you can prepare some boutiques, gifts, small toys, band -aids, poker cards, lighters, etc.
6. Considering the expansion of business methods
If the membership card, promoting some products, etc., If you think about the scale, you are not recommended to implement it unless you have a strong strength.
7. Other precautions
a. Pay attention to products with a shelf life. Immediately choose to promote the clearance: solid glue, liquid glue, printed mud and printed oil, watercolor pens, watercolor, Oil drawing stick, neutral pen, neutral core, ballpoint pen, etc.
b. For promotion meetings, supply clubs, and exhibition conferences, they must be fully used. Generally, these are held in the off -season, and they do not rule out the peak season. Do not miss the funds when you have time, especially the front -line brands.
c. When dealing with people, pay attention to the dealers and get closer; it shows enough respect and patience to brand manufacturer salespersons; patience.
d. At the peak season (such as the opening stage), if the person is not enough, you must invite people, even if you spend money.
e. If there is a profit, the rebate is available for (salesman, government and school purchaser or relevant person in charge).
f. The decoration is neat and bright. If possible, you can consider making a stationery store.
g. Learn to ask dealers and manufacturers to ask for resources: pen frames, posters, advertisements inside and outside the store.
H. Dangerous goods, unhealthy products and small gadgets, do not sell it.
i. Learn to do sales and account records, analyze the sales status and store yourself every quarter and every year. The product directory can also report the currently needed products.
In stationery sales. The problem, , but I also said that the information you provided is very limited and blurred. Many specific methods must be determined according to your actual situation. I write these, I hope to help you with my own career knowledge, and I hope to help everyone who wants to start a business in the stationery industry, I I wish you a happy entrepreneurial business and steaming.
ps. The words and one sentence are original, but everyone can reprint freely, hoping to help more people.
If the school is fully closed management, their profits will certainly be very high, and the price is very expensive. Fortunately, it is semi -closed. Moreover, there will be students who go home from school to go home from school. This opportunity is good. You have to grasp. The profit of student stationery is also better, haha. But your product types must be complete, as long as the price is not much higher than the peers, it is priced by yourself.
Sorry, I am not a professional, but I am a student who knows the consumption standards of students. The fire opening shop is not hot, not the place you choose or the time of the classmates, but the quality of your product. There was a shop at the gate of our school. In a stationery store, the price is cheap and the quality is not said. The boss is even more kind. We are all happy to go, and they are very familiar with him. Buy store. The boss's business is even more like, so if I open a stationery store in LZ, we must first maintain the basic principles of a businessman. It will never be based on pitting students. Only in this way, your stationery store will be hot! I. Promer LZ business is prosperous ~
In the current society, which business is not easy to do, it is no exception to stationery stores, but as long as you consider how to locate before opening, it is also said that the direction of deciding whether to operate is based on office supplies or stationery categories or stationery categories The goods are centered, and the stationery store still has a way to find it. If you want to know more about this, come to us to see, many information in this area.
If what you really say, then you can have a good turnover without expectation.
But the requirements you mentioned are a bit large. The cost and expected sales are not calculated accurately based on the information you provide.
Then I will do some general analysis, I hope you can figure out yourself and find out the industry.
1. General goods demand
The town -level middle school means a large number of boarding students. Because of strict management and traffic issues, they do not have much possibility of buying all stationery products outsiders, so you must have stocks. To comprehensively
The at least some basic best -selling products must be available. The following is a general list:
Themmer (HB, 2B, 4B) (wood, automatic), automatic lead core
roundad pen pens (Red, blue) (straight tube, automatic), ballpoint pen core
neutral pens (red, blue, black), neutral core
pens, ink (red, blue)
, Wolf)
Maka (ordinary, art)
set of ruler and bulk ruler (triangular board, straight ruler, curve board, tape measure), round regulations (ordinary, drawing)
Double -sided glue, transparent glue (5mm ~ 12mm wide × 15 ~ 30 yards)
volume pen knife, scratchr
book booking machine (10#, 12#as the main, large -scale booking machine according to the order Entry), booking needle
, nails, big head needles, back -shaped needle
The practice books, notebooks, diary books, homework books, classmates.
The letter paper, envelope, stamp (a small amount).
pack of books, tie clips, file bags, folders, file boxes, wind piano bags (according to local conditions) Little)
bags, stationery boxes, schoolbags
...
has the above, which can ensure the basics of students' daily needs. List.
2. The amount of stocking, method and principles
basic stocking volume.
n Daily consumables> The maximum
This containing core, booking needle, glue, back -shaped needle, large head needle, pencil, lead core, etc. Pen, ballpoint pen, solid glue, rubber, ruler and bulk ruler, transparent glue, etc.
圆规，拉杆夹，文件袋，文件夹等rnrn 较慢消耗品> 少量rn 笔袋，订书机，削笔器，档案盒，风琴包，双面胶， Envelope such as
Sstanial sales products> Few
The new products, large office appliances, stationery boxes, schoolbags, watercolor pens, oil painting sticks, stamps and other n
When arranging the distribution of purchase funds, it can be allocated in accordance with this method. Of course, you need to consider the specific situation.
Ip, because the particularity of the stationery industry
This should still meet seasonality.
. For example: You can prepare more pens, stationery boxes, and schoolbags before the start of school in September. Usually you do n’t have to prepare more pencils, pads, ruler, round regulations, etc. before the June test
Themodia preparation principle is consistent with other retail industries. It grasps the off -peak season of sales, predicts the market demand and has options with the goods, lowered the inventory as much as possible, and saves costs.
3. Channel and brand selection of purchase
First, consider whether there is a possibility of becoming a brand dealer.
And if you can make a certain amount of items on the manufacturer, you can consider signing a contract with some stationery manufacturers.
The cooperation with the manufacturer must have capital strength and sales performance. As far as the market is concerned, the minimum signing task of the front -line manufacturers is generally 150,000/year, and the rebate is 2 to 3 points for you.
The second -line manufacturer, the lowest is generally 70,000/year, and the rebate is 1 to 2 points. You.
Secondly, if you do not do the strength of the dealer, you can choose to buy from the dealers and agents.
At present, domestic dealers are mostly distributed: provincial capitals have large dealers, strong strength and large shipments;
The local cities have small dealers, with average strength and average shipments.
It a simple advantage and disadvantage evaluation of them:
provincial capital dealers:
advantages -low price, large shipments, high promotion frequency, many categories, one -stop purchasing
Disadvantages -the response time is slightly longer, the cost of freight, and the possibility of advertising assistance is low
The local dealer:
advantages -fast response speed, delivery of the goods, may be obtained through it, may be obtained through it Factory advertising supports,
is convenient for developing interpersonal relationships and full of humanity.
Disadvantages -the price ranges from 5 to 10 points at the provincial level, and the shipment volume is average (if the strength is not strong, the peak season may be out of stock)
Thisy If you think about it yourself, you can choose both and complement the purchase.
Now, let's take a look at the brand's choice.
In general, the advantages and disadvantages of first -line brands and second -line brands are also obvious:
The first -tier brands, the advantages -high popularity, rich category, high support for advertising and storefront image Various support channels (exhibitions, supply clubs, membership stores)
Disadvantages -strict price control, no big room for the purchase price, and the relative frequency of promotion is average.
The second -line brand, advantages -low price, high promotion frequency, low requirements for sales, large profit space
disadvantages -low popularity, small advertisement and tool support, the variety is more single r
The current first -tier brands are: morning light, power, true color, unity, ume (Lianzhong), Guangbo, Watanabe, etc. The current second -line brands are: hobbies, morning Qi, good profit, Jin Wanwan In the year, Sanmu, Bai Xue, etc.
The same, you can choose to make brand stores with strong comprehensive strength, such as morning light, deck, etc., or you can choose a balanced selection and take your own needs.
It, a large number of miscellaneous cards on the market are also available, because of high profits, and the new speed is very fast, there are many gadgets that many students like.
4. Non -retail sales method
refers to: small wholesale, group purchase
If people have enough hands and cars, they can wholesale in towns and towns. And small supermarkets, basically who is delivered by who is delivered.
The group purchase is aimed at various office units (government departments, factory and mining agencies, schools, etc.) to provide them with daily needs office supplies and certain large needs for some periods. At this time, a large number of neutral pens, books, file bags, or woven handbags will be needed; and the end of the year at the end of the year)
It the office supplies except the stationery I mentioned earlier, It also includes a lot:
printing mud and printed oil, nailing device, punching machine, leather noodle, file box, file cabinet, file frame, pen holder, combined office hand holder, etc.
5. Others You can consider the goods
Because most of the town -level middle schools are boarding students, not only the demand for stationery, but also the demand for various necessities of all kinds of life,
The operating area is suitable, and there are no supermarkets nearby. In terms of, you can choose the next time you start school at the beginning of each semester:
shampoo, toothpaste, toothbrush, washing powder, soap, soap, shower gel, towels, garbage bags, mosquito coils (summer), flower dew water (summer), etc. Essence
Then you can prepare some boutiques, gifts, small toys, band -aids, poker cards, lighters, etc.
6. Considering the expansion of business methods
If the membership card, promoting some products, etc.,
If you think about the scale, you are not recommended to implement it unless you have a strong strength.
7. Other precautions
a. Pay attention to products with a shelf life. Immediately choose to promote the clearance: solid glue, liquid glue, printed mud and printed oil, watercolor pens, watercolor, Oil drawing stick, neutral pen, neutral core, ballpoint pen, etc.
b. For promotion meetings, supply clubs, and exhibition conferences, they must be fully used. Generally, these are held in the off -season, and they do not rule out the peak season. Do not miss the funds when you have time, especially the front -line brands.
c. When dealing with people, pay attention to the dealers and get closer; it shows enough respect and patience to brand manufacturer salespersons; patience.
d. At the peak season (such as the opening stage), if the person is not enough, you must invite people, even if you spend money.
e. If there is a profit, the rebate is available for (salesman, government and school purchaser or relevant person in charge).
f. The decoration is neat and bright. If possible, you can consider making a stationery store.
g. Learn to ask dealers and manufacturers to ask for resources: pen frames, posters, advertisements inside and outside the store.
H. Dangerous goods, unhealthy products and small gadgets, do not sell it.
i. Learn to do sales and account records, analyze the sales status and store yourself every quarter and every year. The product directory can also report the currently needed products.
In stationery sales. The problem,
, but I also said that the information you provided is very limited and blurred. Many specific methods must be determined according to your actual situation.
I write these, I hope to help you with my own career knowledge, and I hope to help everyone who wants to start a business in the stationery industry,
I I wish you a happy entrepreneurial business and steaming.
ps. The words and one sentence are original, but everyone can reprint freely, hoping to help more people.
If the school is fully closed management, their profits will certainly be very high, and the price is very expensive. Fortunately, it is semi -closed. Moreover, there will be students who go home from school to go home from school. This opportunity is good. You have to grasp. The profit of student stationery is also better, haha. But your product types must be complete, as long as the price is not much higher than the peers, it is priced by yourself.
Sorry, I am not a professional, but I am a student who knows the consumption standards of students. The fire opening shop is not hot, not the place you choose or the time of the classmates, but the quality of your product. There was a shop at the gate of our school. In a stationery store, the price is cheap and the quality is not said. The boss is even more kind. We are all happy to go, and they are very familiar with him. Buy store. The boss's business is even more like, so if I open a stationery store in LZ, we must first maintain the basic principles of a businessman. It will never be based on pitting students. Only in this way, your stationery store will be hot!
I. Promer LZ business is prosperous ~
well
In the current society, which business is not easy to do, it is no exception to stationery stores, but as long as you consider how to locate before opening, it is also said that the direction of deciding whether to operate is based on office supplies or stationery categories or stationery categories The goods are centered, and the stationery store still has a way to find it. If you want to know more about this, come to us to see, many information in this area.