wholesale jewelry suppliers in new york What is GS? Detailed work of GS (game sales) (performance scope performance)

Brandi

November 28, 2022 at 5:56 pm

canoe jewelry wholesale What is GS? What is GS? In the game industry, I often see some companies recruiting GS positions. Let me tell you what GS means in the game industry and what is GS.

Pamers who have experienced game operations know that the import of game sales of Game Sales is the importance to improving game revenue. This occupation is also called a nursery in the circle, just like the occupation of other industries, it seems to be underground occupations in the outside world, and the external color vision is also wrongly interpreted with this profession, and its own sword is over -confrontable. The pursuit of maximizing benefits is related. In fact, there are many real GS characters in the game, such as guidance, fighting, cultivating loyalty, cultivating favorability, friendship, etc., not simply let big R players pay for! Er "He" "" "Totor" is divided into Neire and Waider. "Inner Toter" is the nursery that game manufacturers put in the game. , Based on the game virtual currency/recharge reward/RMB, the recruited gamers or professional game trustees. "Inner Toro" is deeply lurking than the "Outer Torus". It needs to be maintained in the second echelon level of the server. The first echelon of attributes requires a good relationship with the big R player of the server and has a good interaction relationship.
"outer career" is adopted in the two stages of the game. One is the game just launched on the list, and the other is the online operation activities of the game.
and "Neutr" is a game operator. Their task is to make players willing to consume and have consumption power to pay more money. Therefore, the main service of "Neuter" is the big R player in the game. But the common point is that both GS can be more valuable.

The most traditional way to provoke GS to provoke the battle of GS is to provoke the battle in the game. There will be consumption between anyone with a battle, that is, consumption. However, it should be noted that this approach must control the degree of control, otherwise the game company in the game will sue the court. Legally, players have a solid evidence to prove that the game company arranges the "entrusted number", which can be suspected of reporting the case. Regarding the guidance of GS, GS does in -game consumption guidance, mainly to inform players how to get props, how to do tasks, how to participate in activities, and where to receive rewards through various channels. Here, the role played by GS is more like senior players in the game. Players who have the initiative but have various questions are difficult to solve the difficulties, so that they can complete the needs in the game more smoothly. Different from the guidance of procedurals, this kind of affinity between people is more infectious, more targeted, and the consumption success rate is higher.

Is about loyalty. This is a high -level concept. By actively communicating with players, GS allows players to understand how your product is. company of. GS preach a lot of positive things to players, so that players will feel that this game is very suitable for themselves, so they will have higher loyalty for game products and their companies.

The friend game is virtual, but at the same time, the game needs social. The author believes that the main focus of GS is to condense the feelings of players in the game and connect many points into a network. After playing a game for a long time, it is bound to make players feel bored, and friendship will make players stay more lasting in the game, and will also recall those who have given up back to the game again. This is very necessary for increasing game stickiness.
The line of lines and entrustment. A competent GS should be clever in low -key, and have a long -term vision in your heart. See the money lighter, and take the players a little more, so that more players will like this profession, and it will also maximize the professional characteristics. GS is a sales of sales, and the ultimate meaning of sales is to make consumers willing to consume without regrets. This is that every GS should be remembered! It is the abbreviation of Game Sales, it means game sellers, and it is a specific operator of game product marketing. GS must in -depth understanding of user needs and substantially the invisible demand, so as to guide product modification and event planning. GS responsibilities aims to maximize product marketing benefits, and can grasp the needs of users and convey them to the person in charge of the product in order to achieve macro -controls on the game environment and paid environment. The purpose is to interfere with user behavior through GS to enhance the control of game operations, and to achieve fine operations of the product through controlling user behavior and user payment behavior.
GS is different from customer service and trust. The positioning should be sales and user management. If a store is not sold, the income will definitely be much less, because others will not understand your product and will not have an impulse to pay. Some GS part will be part of the GS part. Work is to guide users to generate consumer desires, and when users have the intention of consumption, they will prompt the player to place an order as soon as possible. For example, a player may understand the game for three days when no one controls it. Reasonable intervention and game sales, then players will play the game a day, pay 30,000 a month! In this way, the purpose of GS is to improve the recovery rate of the game and other beneficial data when the game is operated normally.
GS work functions
1. Familiar with the game system and gameplay. New service began to act as a novice instructor and needs to meet the requirements of novice instructor.
2. Customer service service capabilities, GS service objects are paid users and large -scale payment households. The service attitude and ability determine the retaining of large customers to a certain extent, so it needs strong customer service service capabilities.
3. Sales capacity, GS needs a lot of payment guidance, so you must have certain sales experience and sales skills.
. Collect user information, user opinions and user needs, and record user needs and user opinions in documentation.
5. The ability to discover and handle customer problems can deal with important users' game problems, allow users to accept and satisfactorily deal with problems, and do a good job of user maintenance.
S part of the work of GS
1. Online guidance in the new area
Time: In the 1-2 weeks of the new district, contact players at least once a day
: Actively communicate with players online, Supplement the service gap of novice guidelines to cultivate user relationships;
identity: official GM account
service objects: all paid players and players who actively find you
The new area of the new district establishes an official GM account to all players, The point is that paid players guidance and paid guidance.
. Introduce the user into your own work QQ register user contact information, carry out long -term continuous tracking services and payment guidance
The communication process with the user at least once a day
Login and online behavior can effectively improve user payment, reduce
to the loss of households, and improve the user's continuous payment capacity.
3. User information, user needs management
It needs to learn more user information in contact with players, as much as possible including telephone, QQ, personality characteristics, occupation, income, etc. The grasp of player information can also be used as an assessment point for user maintenance capabilities.
The user needs in which you need to communicate with players, and the feedback information of the user's products and activities is recorded in text and screenshots documentation to provide user basis for product planning.
4. VIP customer paying guidance
This from the opening area to the loss of players has always required payment guidance, customer service service, loss to recover.
mainly follow -up services to players through active contact information online.
5. VIP customer user service
During the payment guidance process, user services are part of the work content that can be contacted at any time. Through our friendly and efficient customer service, it is also the basis for achieving good user relationships. Prerequisite for guidance.
GS workflow
GS working hours: operating personnel working hours 9: 30-18: 30 (need to work properly)
1. Open the new zone to establish an online account and keep online
After opening the area, a female character similar to [GM XX] does not need to be leveled, and enter the main city to meditate.
Stocks in -game announcement to show players your official identity, so that GS can replace the work of novice guiders.
Announcement Example: Dear players! I am u003CCanghai Xiao> Three District GM small fish. I am responsible for helping players to play games and deal with some customer service questions. Everyone can talk about the game with any questions. I can consult. I can help you play games better. I wish you a happy game!
Is when GM's online novice guidance is the same as novice instructor, players can naturally experience the changes in it.
The special permissions of the game to open the GM account, such as the red font, the account number red font.
The weekly service period, the working hours should be maintained
GS and novice instructor duties. Try to use the user
2. Announcement to distribute
The novice guidances of the novice guidance The distribution method and content, but different from novice guides, online GM is official.
3. In the background query paid users, tracking
The paid player information through the background, or registered by yourself. Query the player's real -time recharge information, follow the user tracking, contact the player for the first time and conduct a continuous service. After the first contact with the player, contact at least once a day to conduct some payment guidance.
4. Online novice guidance, paid guidance
The work of novice instructor within one week of opening the area, at the same time do payment guidance
Let users understand the paid system, and then promote the payment of players in the way of discounts such as activities and the situation with users
5. User distinction, type
grasping the focus of work and work efficiency
5.1 The pyramid layered
All users are the same before entering the game, but after entering the game, they will gradually distinguish it. Through user payment capabilities, it is generally divided into large R, medium R, and small R. The amount of distinction between large users is different.
For the recharge of the new area:
big R: a single recharge of 500 or more
In the period of recharge users, the focus of GS work should be small and medium -sized paid players. Why, because the game can not really see the user’s payment ability at the beginning, that is, the first payment of 10 yuan does not mean that he cannot pay in the future that he cannot pay in the future. Reaching 10,000, in my previous work experience, such players abound.
Why are the focus of work? This is for the balance of the game, a big R, you will let him charge tens of thousands of tens of thousands, not only will he recharge fatigue, the most important thing is that the payment of the entire area will be crushed by him. Long -term income of the game.
So the focus of work in the new district is to promote more players to become big R, so that the big R automatically acts as the other party at the novice stage, which is also another way. It is mainly small and small, prompting them to become big R, only in line with the long -term benefits of the game, and the safest way to make a trust.
User training mode: Small and medium R-> Large R, like a pyramid, the wider the lower layer, the more top layers of the top layer, including the entire pyramid's income will increase indefinitely, so user training is in a competitive zone , Cultivate several competition big R, the income of this area is the biggest.
Is when the novice paid, that is, one month after the opening area, the paid potential of the player has also been distinguished. At this time, the focus of the work has changed. Middle R, below 1000 is a small R. During this period, the goal of work is mainly big R and mid -R. Big R should not dig out his recharge potential infinitely, and the medium R should cultivate them with the needs of big R.
5.2 User type
is generally divided into several paid behaviors.
Trees pk type
This exploration type
Thising achievement type
trend -oriented
) PK type
will communicate with different types of users. Different, he loves PK, and because of PK stimulus, you will talk to him with more PK things, including the experience of the payment system, which will naturally conduct payment guidance.
Why do you want to serve players online? One of the reasons is: the user’s instant paid impulse is generated. When the PK competition is generated between the players, the frustrated party will have a driving force for revenge to cause the impulse to pay. Below, once the user is unable to recharge for some reason, it will gradually become rational and not pay. The biggest significance of online guidance is to realize the player in real time, realize the paid impulse of players, and the payment guidance that is suitable for timing. It is easy Reach orders. For PK -type paid players, he also needs to suggest improving his awareness of competition. Make his PK characteristic performance more obvious.
Example: A player in the previous Aojian recharges 20,000. There is a competitor who recharges 50,000 in the same district. This area mainly competes with these two big R, but the difference in recharge has also produced the difference in strength differences. The player was severely frustrated. I wanted to give up the game. In my contact with him, the measures taken were:
I I must ensure that he continues to play games online. So I talked to him a lot, mainly expressing the playability of the game, and his giving for the game. It is a pity that he advises him to play slowly and make up for it by collecting more cheap props to make up for another big R. difference.
This at the time clearly said that before 10,000 online games, it was very NB. Now it has spent 20,000, and it is still very bad compared to other players. I decided not to spend money, I told him a lot about the game's saving money -saving game ~, saying that you don't spend money, it doesn't matter, you still have to play well. In the end, he did not lose, but I always complained to me, so I comforted him.
The retreat, he said that he would not recharge, but in the end he always recharged nearly 100,000. That is, I use the method of retreating, because these two districts have only two large R and no entrustment. I can only use my work here to balance the game. If there is a preferential implementation capacity, it will definitely promote players to continue recharging recharge. Essence
but there was no background preferential permissions at the time, so I could only do this. It doesn't matter if I told him not to recharge, but I know that the only paid motivation for playing the game is to compare attributes and PK with another player, so although he usually communicates with him. I advise him not to rush! But I will immediately say some irritating words, provoke the competitive psychology of him and another player, and refuse to accept the psychology, so that the player's trust in me is very fast. The recharge did not fall. There are more than one case ~~! There are several, all of which are the trust of the player with the retreat, and then pay the payment stimulus to increase the recharge potential of users.
It some exciting discourse: Belly, in the case of high degree of friendship with players
It, don't compare with him, there is no way he is better than you. In reality, we have some things that are unable to do. This is the same in the game. You can only admit your fate. Anyway, you can play, and some areas in some areas are too strong, and no one has played with him! More tragic! PS: The effect is obviously a bit capable person who is not convinced.
Mad you have been playing for so long, don't give up lightly, wait for a while I will apply for you to recharge, so that you can save effort to catch up with him. He will ask for preferential conditions and time, certain. This can stimulate his desire to recharge.
It you can't beat him alone, but you have a lot of helping people. If you have more brothers, you can help you.
) Achievement type
Player will achieve various forms of achievements when playing games. The achievements such as the improvement of systems such as equipment improvement, showing off achievements to players, gangs, and city owners have achieved achievements.
This to communicate with such players using the way to make him achieve.
Example: One player is the first person in this area. The gap with other players is particularly large. Seeing anyone is a knife, so that the player will weaken the recharge because there is no need to enhance the role. By the time, he is more concerned about the affirmation of others' enhancement of his attributes. Whenever the new system is launched, I will introduce him in detail, including improving the attributes, appearance and other effects that will increase the system. On the other hand Players to compare achievements to achieve a paid stimulus. For example, I would say: Although you are invincible in this district, from the perspective of the entire district, your role can be ranked in the top ten, but your mounts and equipment attributes are not enough. Okay, especially mounts, there are several holy beasts in the region. You are still riding a dragon, and you will suffer a lot when you take PK with other powerful players. I said a lot like this, and for two consecutive days of guidance. Finally, he upgraded the Holy beast mount and paid 25,000. Including applying for a payment discount for him, it also plays a certain role.
3) Social and exploration players
This players have a general paid ability and insufficient payment depth, but they are low -level players of the game. They lost, and the people above did not have to play. As a result, they would not have to play. No one can kill PK users, no one can pay attention to the sense of accomplishment.
For these players, they are more familiar with the game and the interpersonal relationships in the game. Sometimes they even determine the behavior of a large number of users. When this type of player is served He will help you do something spontaneously, and even drive a large amount of users to recharge.
example: After the district, the GS work transfer will cause many users to be familiar with you. When this is time, it is not difficult to contact. Sometimes I will do some work on the side. Generally, there will be at least one I compare after the district. Cooked users, let him notify some players that I can give me the discount, including asking some players to contact the information, which is effectively and effective. I am unfamiliar with a large number of users. Reduce the difficulty of my work.
The user is generally conforming to characteristics, so in communication with users, it is necessary to adjust the way of contacting the user based on the familiarity and understanding of the user, including the way of communication. Some users like to call him. Some like emails and some like online.
6. Activity sales
In the income rate to increase the notification rate and pass rate.
Cope every time and Toolbar to ensure that every important large customer can know the content of the event, and conduct the event payment guidance. According to the needs of each player's different users, the targeted introduction of activities promotes it to become a targeted activity, which promotes it to become successful. one.
Example: Hello, did you watch the activities played today? I used to hear you said that I want to be promoted recently, but I have no time (or no good activities). This event is just for mounts. I suggest that you can use the event discount to upgrade it so that you can save you a lot of props for you (Save a lot of things and a lot of time).
The discount plan for this event is very powerful. There may be no discounts such a big activity in the future, so you must not miss it.
7. User Management
The accurate grasp of users through the background and artificially, which will better control the user behavior.
In addition to the user's own recharge behavior and the stimulus behavior of the game environment, GS also needs to make certain payment guidance, so as to do a good job of user recharge behavior management
7.1 Knowing the user
When the user enters the server, he starts to contact the user. Through the first contact with the user through the game, some maintenance announcements are issued. For the payment status of users statistics from the GS background, contact the payment user online, contact the understanding, and introduce VIP users (paid users GS The service concept of the service), initially understand the user, and establish the user data table to facilitate the management of user behavior.
7.2 Filter the user
The continuous paid behavior guided by GS or the user spontaneous paid, and the level of different paid users is divided into levels.
Themores for users in the new district, generally there are several ways to distinguish:
singles singles The amount of recharge (10, 50, 100, 500 )
users who recharge 500 in a single recharge. According to my experience, he has a particularly chance that he develops tens of thousands of users. Players, knowing the needs of the player, retain the user's stay to the greatest extent. On the basis of staying, the recharge behavior of guiding users is accelerated to achieve the adhesion to users in depth of payment.
It GS work makes a simple service tracking and sorting of a single payment amount for paid users. The amount is from large to small.
It's recharge method of users is also a way to judge users, online banking, point card, and mobile phone card.
This cards are generally what senior gamers will buy. It is difficult to reach a relatively high level of recharge, and online banking recharge is at any time. Behavior, online banking is more convenient and easy to reach a large single recharge, including allowing players to learn to recharge online banking.
The total recharge on the day
It divided users into two categories: ordinary paid, high -quality paid users
GS work is mainly for high -quality paid users. The criteria for the judgment of high -quality users are the recharge quota and recharge potential.
The user with recharge potential for recharge and the accelerated payment depth of users with a large recharge amount is the purpose of GS work with the largest force.
7.3 Tracing users
For key payment users, do a good job of tracking, including payment guidance and daily VIP services.
The workflow of GS by time node.
The guidance of the new district: Three days after the promotion was over, the new district guidance work was because the beginning of the service was the most friendly relationship with the player.
8. The return visit to the user and the unpaid user
Through the background function, some users who do not log in and do not recharge, find the reasons for not recharging, solve the problem of player, try to find the player as much as possible Essence Can be stimulated by re -dating through the preferential scheme.
GS performance assessment
1. Binding the total recharge of the user
GS is responsible for the total recharge of users, including accidental factor, user spontaneous factors, so at the same time evaluate the following users to maintain data.
2. Binding user login loss rate
This is responsible for the user's loss rate through GS. Generally, the user loss rate of the above month is the standard to determine the maintenance ability and residence capacity of GS for their users.
3. You need to pay regular attention to maintaining your own payment users to reduce the loss rate
The monthly continuous payment rate that binds users.
4. User satisfaction
In user feedback to judge user satisfaction with chat records.
5. Guide the order success of the order
The can watch the working method of GS by recording GS and users, or screenshots. The method can also be used to learn optimization with each other. Record the method and process reached by the GS Working Daily (guidance success, failure cases).
The introduction of the active contact communication method with the user
Merer and more questioning, let the player express, let him have a interest in looking for you, let him know the benefits of chatting with you (faster familiar with games, the most, the most Quick online service processing player problem, game consultation).
) The first communication with the user:
1. The time point is generally after the user pays for the first time. Check the player's role name through the tool, and then make a private chat online.
example: Hello! I am the online GM fish in this area. You should see my identity information through the announcement.
A) The player said he didn't see it, and issued another announcement for him to see.
b) The player said that he saw it, no matter whether he knew what GM was doing, he introduced the following GM features.
E each area has a proprietary GM account service player. I am the GM of this area, so you can find me to solve any questions about the game. (Including the guidance of game novice, solving player problems, applying for recharge, etc.)
2. At this time, the player actively talks to you, you should reconcile.
Mou just said that when you don't want to talk, talk to him with some games, including, gameplay, game suggestions.
A: For senior players:
A they are more familiar with the game and gameplay. There must be many ideas for the game. You can ask them to communicate with you. Essence Suggestions about players need to record documents in the form of survey reports.
①. Hello, do you have any suggestions for the game?
②. Hello, do you have any suggestions for the mount system, and do you think the design is not suitable and uncomfortable?
③. Hello, I feel that you are very familiar with the game, can you give us some suggestions? For the game, you can do it well, and where you do it, you can tell us so that we can make some modifications in the future game version. Make you more comfortable.
B: For Xiaobai players:
Make the work of novice instructor, explain the gameplay to the player's account situation
①. Hello, I think your level is relatively low. Do you know how to practice fast?
The fastest way you know, generally you need to buy VIP, explain the necessity of VIP (the number of copies increases, get more rewards, upgrade faster, etc.), make a simple payment guidance.
②. Hello, I think your equipment is not strengthened. Do you know how to strengthen it?
③. Hello, do you like PK? Do you know how to PK is even more powerful? Introduce each system to attribute gain. Make players familiar with the payment system and gameplay.
The first communication requires the following situations as much as possible, record the player's information
The likes to chat with you, player types are marked as: easy communication, difficult communication, normal communication
Familiarity, the player type is marked as: rookie player, ashes player, general player
's paid tendency, player type is marked as: paid potential, no payment potential, general paid potential
Players tend to pay, and if they cannot judge on the side, they will understand directly.
Example: When you talk to him about a paid system, you introduce a series of benefits that the attributes of this system can bring. Pk is even more powerful. He always has some feedback, he does not want to spend money, not to do it for the time being, and then he will rise in a few days. At this time, player's acceptance of your paid guidance can be used as a basis for judging the potential of recharge.
2) Except for the first time to communicate with the player, communicate with the player at least once a day to ensure that the players you are paying attention to are still playing games, paying attention to the recharge of the player, paying and making a large single recharge again Players should pay special attention, increase the number of communication with them, master the timely needs of players, and get a good customer relationship as soon as possible. To facilitate future customer management and payment guidance.
The second time to find players can intervene in the way of care. For example:
XX, hello, how do you play recently, do you encounter any problems, I can try to help you solve it.
XX, hello, how do you feel like you have recently upgraded the mount?
XX Hello, how about recently, I found that your account is much better than the last time (if a system is raised, it is theoretically recommended that the player's paid systems are promoted simultaneously. Players If it is just a single system and other system upgrades are not high, it is recommended that he improve other systems at the same time, so as to achieve attribute balance).
S follow -up connection can start from the player and ask the player's needs (every user has a need, so he doesn't worry about him), talk about the player account There is no common topic), come to talk, so that you can understand both users and can cut into the world of players well.
3) Let users accept you from the third and fourth exchanges.
The request that you can succeed if the player has a certain degree of recognition of you, so in the first few exchanges, you must make the player a certain impression on you, and let the player agree with your existence I feel (need to think that you are useful, willing to chat with you, including his service attitude, and the degree of attention to him, and your service help when you play).
Example: Hello, do you notice that there is an online chat tool under our game?
It online chat, you can find other players and our online GM, so that you can communicate with other players at any time and find customer service to solve the problems you encountered when you play. It is very convenient. You can now try to chat with me online. You can leave a message when I am not there. In this case, I will deal with your problem once I see it. Next guide players to use online chat tools.
Molying functionality to attract players, provided that players have a certain degree of favorability and recognition of you! ~~ So let the player feel that you have functions according to the above method ~~ He will recognize your recommendation software ~.
4) Paid guidance
In fact, many of the previous interaction with players have completed some payment guidance work. As long as the previous work is not a problem, it has a good relationship with the player, and some direct payment guidance can be performed.
The use different methods to guide consumption according to different players.

1 thought on “wholesale jewelry suppliers in new york What is GS? Detailed work of GS (game sales) (performance scope performance)”

Brandi
November 28, 2022 at 5:56 pm

canoe jewelry wholesale What is GS? What is GS? In the game industry, I often see some companies recruiting GS positions. Let me tell you what GS means in the game industry and what is GS.

Pamers who have experienced game operations know that the import of game sales of Game Sales is the importance to improving game revenue. This occupation is also called a nursery in the circle, just like the occupation of other industries, it seems to be underground occupations in the outside world, and the external color vision is also wrongly interpreted with this profession, and its own sword is over -confrontable. The pursuit of maximizing benefits is related. In fact, there are many real GS characters in the game, such as guidance, fighting, cultivating loyalty, cultivating favorability, friendship, etc., not simply let big R players pay for! Er "He" "" "Totor" is divided into Neire and Waider. "Inner Toter" is the nursery that game manufacturers put in the game. , Based on the game virtual currency/recharge reward/RMB, the recruited gamers or professional game trustees. "Inner Toro" is deeply lurking than the "Outer Torus". It needs to be maintained in the second echelon level of the server. The first echelon of attributes requires a good relationship with the big R player of the server and has a good interaction relationship.
"outer career" is adopted in the two stages of the game. One is the game just launched on the list, and the other is the online operation activities of the game.
and "Neutr" is a game operator. Their task is to make players willing to consume and have consumption power to pay more money. Therefore, the main service of "Neuter" is the big R player in the game. But the common point is that both GS can be more valuable.

The most traditional way to provoke GS to provoke the battle of GS is to provoke the battle in the game. There will be consumption between anyone with a battle, that is, consumption. However, it should be noted that this approach must control the degree of control, otherwise the game company in the game will sue the court. Legally, players have a solid evidence to prove that the game company arranges the "entrusted number", which can be suspected of reporting the case. Regarding the guidance of GS, GS does in -game consumption guidance, mainly to inform players how to get props, how to do tasks, how to participate in activities, and where to receive rewards through various channels. Here, the role played by GS is more like senior players in the game. Players who have the initiative but have various questions are difficult to solve the difficulties, so that they can complete the needs in the game more smoothly. Different from the guidance of procedurals, this kind of affinity between people is more infectious, more targeted, and the consumption success rate is higher.

Is about loyalty. This is a high -level concept. By actively communicating with players, GS allows players to understand how your product is. company of. GS preach a lot of positive things to players, so that players will feel that this game is very suitable for themselves, so they will have higher loyalty for game products and their companies.

The friend game is virtual, but at the same time, the game needs social. The author believes that the main focus of GS is to condense the feelings of players in the game and connect many points into a network. After playing a game for a long time, it is bound to make players feel bored, and friendship will make players stay more lasting in the game, and will also recall those who have given up back to the game again. This is very necessary for increasing game stickiness.
The line of lines and entrustment. A competent GS should be clever in low -key, and have a long -term vision in your heart. See the money lighter, and take the players a little more, so that more players will like this profession, and it will also maximize the professional characteristics. GS is a sales of sales, and the ultimate meaning of sales is to make consumers willing to consume without regrets. This is that every GS should be remembered! It is the abbreviation of Game Sales, it means game sellers, and it is a specific operator of game product marketing. GS must in -depth understanding of user needs and substantially the invisible demand, so as to guide product modification and event planning. GS responsibilities aims to maximize product marketing benefits, and can grasp the needs of users and convey them to the person in charge of the product in order to achieve macro -controls on the game environment and paid environment. The purpose is to interfere with user behavior through GS to enhance the control of game operations, and to achieve fine operations of the product through controlling user behavior and user payment behavior.
GS is different from customer service and trust. The positioning should be sales and user management. If a store is not sold, the income will definitely be much less, because others will not understand your product and will not have an impulse to pay. Some GS part will be part of the GS part. Work is to guide users to generate consumer desires, and when users have the intention of consumption, they will prompt the player to place an order as soon as possible. For example, a player may understand the game for three days when no one controls it. Reasonable intervention and game sales, then players will play the game a day, pay 30,000 a month! In this way, the purpose of GS is to improve the recovery rate of the game and other beneficial data when the game is operated normally.
GS work functions
1. Familiar with the game system and gameplay. New service began to act as a novice instructor and needs to meet the requirements of novice instructor.
2. Customer service service capabilities, GS service objects are paid users and large -scale payment households. The service attitude and ability determine the retaining of large customers to a certain extent, so it needs strong customer service service capabilities.
3. Sales capacity, GS needs a lot of payment guidance, so you must have certain sales experience and sales skills.
. Collect user information, user opinions and user needs, and record user needs and user opinions in documentation.
5. The ability to discover and handle customer problems can deal with important users' game problems, allow users to accept and satisfactorily deal with problems, and do a good job of user maintenance.
S part of the work of GS
1. Online guidance in the new area
Time: In the 1-2 weeks of the new district, contact players at least once a day
: Actively communicate with players online, Supplement the service gap of novice guidelines to cultivate user relationships;
identity: official GM account
service objects: all paid players and players who actively find you
The new area of the new district establishes an official GM account to all players, The point is that paid players guidance and paid guidance.
. Introduce the user into your own work QQ register user contact information, carry out long -term continuous tracking services and payment guidance
The communication process with the user at least once a day
Login and online behavior can effectively improve user payment, reduce
to the loss of households, and improve the user's continuous payment capacity.
3. User information, user needs management
It needs to learn more user information in contact with players, as much as possible including telephone, QQ, personality characteristics, occupation, income, etc. The grasp of player information can also be used as an assessment point for user maintenance capabilities.
The user needs in which you need to communicate with players, and the feedback information of the user's products and activities is recorded in text and screenshots documentation to provide user basis for product planning.
4. VIP customer paying guidance
This from the opening area to the loss of players has always required payment guidance, customer service service, loss to recover.
mainly follow -up services to players through active contact information online.
5. VIP customer user service
During the payment guidance process, user services are part of the work content that can be contacted at any time. Through our friendly and efficient customer service, it is also the basis for achieving good user relationships. Prerequisite for guidance.
GS workflow
GS working hours: operating personnel working hours 9: 30-18: 30 (need to work properly)
1. Open the new zone to establish an online account and keep online
After opening the area, a female character similar to [GM XX] does not need to be leveled, and enter the main city to meditate.
Stocks in -game announcement to show players your official identity, so that GS can replace the work of novice guiders.
Announcement Example: Dear players! I am u003CCanghai Xiao> Three District GM small fish. I am responsible for helping players to play games and deal with some customer service questions. Everyone can talk about the game with any questions. I can consult. I can help you play games better. I wish you a happy game!
Is when GM's online novice guidance is the same as novice instructor, players can naturally experience the changes in it.
The special permissions of the game to open the GM account, such as the red font, the account number red font.
The weekly service period, the working hours should be maintained
GS and novice instructor duties. Try to use the user
2. Announcement to distribute
The novice guidances of the novice guidance The distribution method and content, but different from novice guides, online GM is official.
3. In the background query paid users, tracking
The paid player information through the background, or registered by yourself. Query the player's real -time recharge information, follow the user tracking, contact the player for the first time and conduct a continuous service. After the first contact with the player, contact at least once a day to conduct some payment guidance.
4. Online novice guidance, paid guidance
The work of novice instructor within one week of opening the area, at the same time do payment guidance
Let users understand the paid system, and then promote the payment of players in the way of discounts such as activities and the situation with users
5. User distinction, type
grasping the focus of work and work efficiency
5.1 The pyramid layered
All users are the same before entering the game, but after entering the game, they will gradually distinguish it. Through user payment capabilities, it is generally divided into large R, medium R, and small R. The amount of distinction between large users is different.
For the recharge of the new area:
big R: a single recharge of 500 or more
In the period of recharge users, the focus of GS work should be small and medium -sized paid players. Why, because the game can not really see the user’s payment ability at the beginning, that is, the first payment of 10 yuan does not mean that he cannot pay in the future that he cannot pay in the future. Reaching 10,000, in my previous work experience, such players abound.
Why are the focus of work? This is for the balance of the game, a big R, you will let him charge tens of thousands of tens of thousands, not only will he recharge fatigue, the most important thing is that the payment of the entire area will be crushed by him. Long -term income of the game.
So the focus of work in the new district is to promote more players to become big R, so that the big R automatically acts as the other party at the novice stage, which is also another way. It is mainly small and small, prompting them to become big R, only in line with the long -term benefits of the game, and the safest way to make a trust.
User training mode: Small and medium R-> Large R, like a pyramid, the wider the lower layer, the more top layers of the top layer, including the entire pyramid's income will increase indefinitely, so user training is in a competitive zone , Cultivate several competition big R, the income of this area is the biggest.
Is when the novice paid, that is, one month after the opening area, the paid potential of the player has also been distinguished. At this time, the focus of the work has changed. Middle R, below 1000 is a small R. During this period, the goal of work is mainly big R and mid -R. Big R should not dig out his recharge potential infinitely, and the medium R should cultivate them with the needs of big R.
5.2 User type
is generally divided into several paid behaviors.
Trees pk type
This exploration type
Thising achievement type
trend -oriented
) PK type
will communicate with different types of users. Different, he loves PK, and because of PK stimulus, you will talk to him with more PK things, including the experience of the payment system, which will naturally conduct payment guidance.
Why do you want to serve players online? One of the reasons is: the user’s instant paid impulse is generated. When the PK competition is generated between the players, the frustrated party will have a driving force for revenge to cause the impulse to pay. Below, once the user is unable to recharge for some reason, it will gradually become rational and not pay. The biggest significance of online guidance is to realize the player in real time, realize the paid impulse of players, and the payment guidance that is suitable for timing. It is easy Reach orders. For PK -type paid players, he also needs to suggest improving his awareness of competition. Make his PK characteristic performance more obvious.
Example: A player in the previous Aojian recharges 20,000. There is a competitor who recharges 50,000 in the same district. This area mainly competes with these two big R, but the difference in recharge has also produced the difference in strength differences. The player was severely frustrated. I wanted to give up the game. In my contact with him, the measures taken were:
I I must ensure that he continues to play games online. So I talked to him a lot, mainly expressing the playability of the game, and his giving for the game. It is a pity that he advises him to play slowly and make up for it by collecting more cheap props to make up for another big R. difference.
This at the time clearly said that before 10,000 online games, it was very NB. Now it has spent 20,000, and it is still very bad compared to other players. I decided not to spend money, I told him a lot about the game's saving money -saving game ~, saying that you don't spend money, it doesn't matter, you still have to play well. In the end, he did not lose, but I always complained to me, so I comforted him.
The retreat, he said that he would not recharge, but in the end he always recharged nearly 100,000. That is, I use the method of retreating, because these two districts have only two large R and no entrustment. I can only use my work here to balance the game. If there is a preferential implementation capacity, it will definitely promote players to continue recharging recharge. Essence
but there was no background preferential permissions at the time, so I could only do this. It doesn't matter if I told him not to recharge, but I know that the only paid motivation for playing the game is to compare attributes and PK with another player, so although he usually communicates with him. I advise him not to rush! But I will immediately say some irritating words, provoke the competitive psychology of him and another player, and refuse to accept the psychology, so that the player's trust in me is very fast. The recharge did not fall. There are more than one case ~~! There are several, all of which are the trust of the player with the retreat, and then pay the payment stimulus to increase the recharge potential of users.
It some exciting discourse: Belly, in the case of high degree of friendship with players
It, don't compare with him, there is no way he is better than you. In reality, we have some things that are unable to do. This is the same in the game. You can only admit your fate. Anyway, you can play, and some areas in some areas are too strong, and no one has played with him! More tragic! PS: The effect is obviously a bit capable person who is not convinced.
Mad you have been playing for so long, don't give up lightly, wait for a while I will apply for you to recharge, so that you can save effort to catch up with him. He will ask for preferential conditions and time, certain. This can stimulate his desire to recharge.
It you can't beat him alone, but you have a lot of helping people. If you have more brothers, you can help you.
) Achievement type
Player will achieve various forms of achievements when playing games. The achievements such as the improvement of systems such as equipment improvement, showing off achievements to players, gangs, and city owners have achieved achievements.
This to communicate with such players using the way to make him achieve.
Example: One player is the first person in this area. The gap with other players is particularly large. Seeing anyone is a knife, so that the player will weaken the recharge because there is no need to enhance the role. By the time, he is more concerned about the affirmation of others' enhancement of his attributes. Whenever the new system is launched, I will introduce him in detail, including improving the attributes, appearance and other effects that will increase the system. On the other hand Players to compare achievements to achieve a paid stimulus. For example, I would say: Although you are invincible in this district, from the perspective of the entire district, your role can be ranked in the top ten, but your mounts and equipment attributes are not enough. Okay, especially mounts, there are several holy beasts in the region. You are still riding a dragon, and you will suffer a lot when you take PK with other powerful players. I said a lot like this, and for two consecutive days of guidance. Finally, he upgraded the Holy beast mount and paid 25,000. Including applying for a payment discount for him, it also plays a certain role.
3) Social and exploration players
This players have a general paid ability and insufficient payment depth, but they are low -level players of the game. They lost, and the people above did not have to play. As a result, they would not have to play. No one can kill PK users, no one can pay attention to the sense of accomplishment.
For these players, they are more familiar with the game and the interpersonal relationships in the game. Sometimes they even determine the behavior of a large number of users. When this type of player is served He will help you do something spontaneously, and even drive a large amount of users to recharge.
example: After the district, the GS work transfer will cause many users to be familiar with you. When this is time, it is not difficult to contact. Sometimes I will do some work on the side. Generally, there will be at least one I compare after the district. Cooked users, let him notify some players that I can give me the discount, including asking some players to contact the information, which is effectively and effective. I am unfamiliar with a large number of users. Reduce the difficulty of my work.
The user is generally conforming to characteristics, so in communication with users, it is necessary to adjust the way of contacting the user based on the familiarity and understanding of the user, including the way of communication. Some users like to call him. Some like emails and some like online.
6. Activity sales
In the income rate to increase the notification rate and pass rate.
Cope every time and Toolbar to ensure that every important large customer can know the content of the event, and conduct the event payment guidance. According to the needs of each player's different users, the targeted introduction of activities promotes it to become a targeted activity, which promotes it to become successful. one.
Example: Hello, did you watch the activities played today? I used to hear you said that I want to be promoted recently, but I have no time (or no good activities). This event is just for mounts. I suggest that you can use the event discount to upgrade it so that you can save you a lot of props for you (Save a lot of things and a lot of time).
The discount plan for this event is very powerful. There may be no discounts such a big activity in the future, so you must not miss it.
7. User Management
The accurate grasp of users through the background and artificially, which will better control the user behavior.
In addition to the user's own recharge behavior and the stimulus behavior of the game environment, GS also needs to make certain payment guidance, so as to do a good job of user recharge behavior management
7.1 Knowing the user
When the user enters the server, he starts to contact the user. Through the first contact with the user through the game, some maintenance announcements are issued. For the payment status of users statistics from the GS background, contact the payment user online, contact the understanding, and introduce VIP users (paid users GS The service concept of the service), initially understand the user, and establish the user data table to facilitate the management of user behavior.
7.2 Filter the user
The continuous paid behavior guided by GS or the user spontaneous paid, and the level of different paid users is divided into levels.
Themores for users in the new district, generally there are several ways to distinguish:
singles singles The amount of recharge (10, 50, 100, 500 )
users who recharge 500 in a single recharge. According to my experience, he has a particularly chance that he develops tens of thousands of users. Players, knowing the needs of the player, retain the user's stay to the greatest extent. On the basis of staying, the recharge behavior of guiding users is accelerated to achieve the adhesion to users in depth of payment.
It GS work makes a simple service tracking and sorting of a single payment amount for paid users. The amount is from large to small.
It's recharge method of users is also a way to judge users, online banking, point card, and mobile phone card.
This cards are generally what senior gamers will buy. It is difficult to reach a relatively high level of recharge, and online banking recharge is at any time. Behavior, online banking is more convenient and easy to reach a large single recharge, including allowing players to learn to recharge online banking.
The total recharge on the day
It divided users into two categories: ordinary paid, high -quality paid users
GS work is mainly for high -quality paid users. The criteria for the judgment of high -quality users are the recharge quota and recharge potential.
The user with recharge potential for recharge and the accelerated payment depth of users with a large recharge amount is the purpose of GS work with the largest force.
7.3 Tracing users
For key payment users, do a good job of tracking, including payment guidance and daily VIP services.
The workflow of GS by time node.
The guidance of the new district: Three days after the promotion was over, the new district guidance work was because the beginning of the service was the most friendly relationship with the player.
8. The return visit to the user and the unpaid user
Through the background function, some users who do not log in and do not recharge, find the reasons for not recharging, solve the problem of player, try to find the player as much as possible Essence Can be stimulated by re -dating through the preferential scheme.
GS performance assessment
1. Binding the total recharge of the user
GS is responsible for the total recharge of users, including accidental factor, user spontaneous factors, so at the same time evaluate the following users to maintain data.
2. Binding user login loss rate
This is responsible for the user's loss rate through GS. Generally, the user loss rate of the above month is the standard to determine the maintenance ability and residence capacity of GS for their users.
3. You need to pay regular attention to maintaining your own payment users to reduce the loss rate
The monthly continuous payment rate that binds users.
4. User satisfaction
In user feedback to judge user satisfaction with chat records.
5. Guide the order success of the order
The can watch the working method of GS by recording GS and users, or screenshots. The method can also be used to learn optimization with each other. Record the method and process reached by the GS Working Daily (guidance success, failure cases).
The introduction of the active contact communication method with the user
Merer and more questioning, let the player express, let him have a interest in looking for you, let him know the benefits of chatting with you (faster familiar with games, the most, the most Quick online service processing player problem, game consultation).
) The first communication with the user:
1. The time point is generally after the user pays for the first time. Check the player's role name through the tool, and then make a private chat online.
example: Hello! I am the online GM fish in this area. You should see my identity information through the announcement.
A) The player said he didn't see it, and issued another announcement for him to see.
b) The player said that he saw it, no matter whether he knew what GM was doing, he introduced the following GM features.
E each area has a proprietary GM account service player. I am the GM of this area, so you can find me to solve any questions about the game. (Including the guidance of game novice, solving player problems, applying for recharge, etc.)
2. At this time, the player actively talks to you, you should reconcile.
Mou just said that when you don't want to talk, talk to him with some games, including, gameplay, game suggestions.
A: For senior players:
A they are more familiar with the game and gameplay. There must be many ideas for the game. You can ask them to communicate with you. Essence Suggestions about players need to record documents in the form of survey reports.
①. Hello, do you have any suggestions for the game?
②. Hello, do you have any suggestions for the mount system, and do you think the design is not suitable and uncomfortable?
③. Hello, I feel that you are very familiar with the game, can you give us some suggestions? For the game, you can do it well, and where you do it, you can tell us so that we can make some modifications in the future game version. Make you more comfortable.
B: For Xiaobai players:
Make the work of novice instructor, explain the gameplay to the player's account situation
①. Hello, I think your level is relatively low. Do you know how to practice fast?
The fastest way you know, generally you need to buy VIP, explain the necessity of VIP (the number of copies increases, get more rewards, upgrade faster, etc.), make a simple payment guidance.
②. Hello, I think your equipment is not strengthened. Do you know how to strengthen it?
③. Hello, do you like PK? Do you know how to PK is even more powerful? Introduce each system to attribute gain. Make players familiar with the payment system and gameplay.
The first communication requires the following situations as much as possible, record the player's information
The likes to chat with you, player types are marked as: easy communication, difficult communication, normal communication
Familiarity, the player type is marked as: rookie player, ashes player, general player
's paid tendency, player type is marked as: paid potential, no payment potential, general paid potential
Players tend to pay, and if they cannot judge on the side, they will understand directly.
Example: When you talk to him about a paid system, you introduce a series of benefits that the attributes of this system can bring. Pk is even more powerful. He always has some feedback, he does not want to spend money, not to do it for the time being, and then he will rise in a few days. At this time, player's acceptance of your paid guidance can be used as a basis for judging the potential of recharge.
2) Except for the first time to communicate with the player, communicate with the player at least once a day to ensure that the players you are paying attention to are still playing games, paying attention to the recharge of the player, paying and making a large single recharge again Players should pay special attention, increase the number of communication with them, master the timely needs of players, and get a good customer relationship as soon as possible. To facilitate future customer management and payment guidance.
The second time to find players can intervene in the way of care. For example:
XX, hello, how do you play recently, do you encounter any problems, I can try to help you solve it.
XX, hello, how do you feel like you have recently upgraded the mount?
XX Hello, how about recently, I found that your account is much better than the last time (if a system is raised, it is theoretically recommended that the player's paid systems are promoted simultaneously. Players If it is just a single system and other system upgrades are not high, it is recommended that he improve other systems at the same time, so as to achieve attribute balance).
S follow -up connection can start from the player and ask the player's needs (every user has a need, so he doesn't worry about him), talk about the player account There is no common topic), come to talk, so that you can understand both users and can cut into the world of players well.
3) Let users accept you from the third and fourth exchanges.
The request that you can succeed if the player has a certain degree of recognition of you, so in the first few exchanges, you must make the player a certain impression on you, and let the player agree with your existence I feel (need to think that you are useful, willing to chat with you, including his service attitude, and the degree of attention to him, and your service help when you play).
Example: Hello, do you notice that there is an online chat tool under our game?
It online chat, you can find other players and our online GM, so that you can communicate with other players at any time and find customer service to solve the problems you encountered when you play. It is very convenient. You can now try to chat with me online. You can leave a message when I am not there. In this case, I will deal with your problem once I see it. Next guide players to use online chat tools.
Molying functionality to attract players, provided that players have a certain degree of favorability and recognition of you! ~~ So let the player feel that you have functions according to the above method ~~ He will recognize your recommendation software ~.
4) Paid guidance
In fact, many of the previous interaction with players have completed some payment guidance work. As long as the previous work is not a problem, it has a good relationship with the player, and some direct payment guidance can be performed.
The use different methods to guide consumption according to different players.

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