1 thought on “What are the purchase channels for the wholesaler wholesaler?”
Eric
Delivery stationer's purchase channels: 1. Provincial capital dealers: The general distribution of domestic dealers is: there are large dealers in the provincial capital, small dealers at all local cities, with average strength and average shipments. The advantages of provincial capital dealers are low prices, large shipments, high promotion frequency, many categories, and one -stop procurement. The disadvantage is that the response time is slightly longer, the cost of freight is high, and the possibility of advertising assistance is low. 2. Local and city dealers: The second purchase channel is prefecture -city dealers. The advantage is that the response speed is fast, the delivery door, and the support of the manufacturer's advertising can facilitate the development of interpersonal relationships. The disadvantage is that the price is higher than that of the province Level 5 to 10 points, the shipment volume is average, the strength is not strong, and the peak season may be out of stock. In addition to national brands in brand manufacturers, it is difficult to achieve cross -product supply. Most products are OEM OEM, and there are fewer varieties of other second- and third -tier brands that can one -stop suppliers. Many brands can only supply single categories. In the operation of stationery in the office store, only about 15%of the share, and there are fewer segments to split to each category. Large, market influence is also greater. These manufacturers will attach great importance to their brand image, and the quality control of products will be stricter.
Delivery stationer's purchase channels: 1. Provincial capital dealers: The general distribution of domestic dealers is: there are large dealers in the provincial capital, small dealers at all local cities, with average strength and average shipments. The advantages of provincial capital dealers are low prices, large shipments, high promotion frequency, many categories, and one -stop procurement. The disadvantage is that the response time is slightly longer, the cost of freight is high, and the possibility of advertising assistance is low.
2. Local and city dealers: The second purchase channel is prefecture -city dealers. The advantage is that the response speed is fast, the delivery door, and the support of the manufacturer's advertising can facilitate the development of interpersonal relationships. The disadvantage is that the price is higher than that of the province Level 5 to 10 points, the shipment volume is average, the strength is not strong, and the peak season may be out of stock.
In addition to national brands in brand manufacturers, it is difficult to achieve cross -product supply. Most products are OEM OEM, and there are fewer varieties of other second- and third -tier brands that can one -stop suppliers. Many brands can only supply single categories.
In the operation of stationery in the office store, only about 15%of the share, and there are fewer segments to split to each category. Large, market influence is also greater. These manufacturers will attach great importance to their brand image, and the quality control of products will be stricter.