Sound Financial

Whilst we most often seem to be getting our hands dirty handling design for the outdoor sports market it’s really great to get work from other sectors. Adam that owns Sound Financial, one of Plymouth’s best independent IFAs, is a bike rider so we are under no illusions how the work came to our door, but sometimes this makes our work even harder as you really want to exceed expectations.

The finanical market is full of cheesy imagery that shows greying men running down the beach with their young wife in tow or people polishing classic cars. So when we were asked to create something for a newspaper ad we stripped it back to basics. Sound Financial clearly have an affinity to the sea, their offices are literally a stone’s throw from the sea, and there’s a heap of metaphor that can be used to connect the sea and finance so a tag line was easy enough. We went for a simple look, something that would create space on a busy page and get a message across.

The advert has run in numerous papers and a brochure is in the pipeline.