RaceFace Components

Canadian brand RaceFace make some of the most desirable mountain bike components in the World. The UK is a big market for RaceFace and we have been involved with working on ideas for the UK distributors of RaceFace for around a decade. We initially designed a series of adverts to promote RaceFace’s line of product in the UK, the concept to illustrate the complexity of the design process implying that nature is perhaps the only designer capable of exceeding RaceFace’s technical skills. Adam, our lead designer, did a great job of rendering RaceFace components into a series of beasts that were set off against a clean white background.

The adverts were well received and have since gone on to be used by European distributors of RaceFace components.