Certini Bicycle Store

Over the past 12 months Certini have been on the rampage across the south west; first opening a new store in House of Fraser, Plymouth and now opening a new store in House of Fraser Cardiff. As these stores are usually tucked away slightly in the House of Fraser, our goal was to create a brand for these stores that gave it a destination feel, was bright, exciting and had the feel that cyclists would love. The guys at Certini love orange which is tough to work with and then also to incorporate elements of heritage and design which are more in keeping with other brand offering in House of Fraser. In short something that is an equal dose of fashion and function.

The branding elements have been used extensively; from window displays, flyers, in store promotions to e-mail newsletters. With more House of Fraser store openings in discussion we are exciting by the prospect of taking this look further.