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	<title>SHRED</title>
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	<link>http://shred.cc/shred</link>
	<description>Home of Shred Limited</description>
	<lastBuildDate>Fri, 18 May 2012 13:04:30 +0000</lastBuildDate>
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		<title>Graphic devices are dead</title>
		<link>http://shred.cc/shred/2012/05/18/graphic-devices-are-dead/</link>
		<comments>http://shred.cc/shred/2012/05/18/graphic-devices-are-dead/#comments</comments>
		<pubDate>Fri, 18 May 2012 13:04:30 +0000</pubDate>
		<dc:creator>shred</dc:creator>
				<category><![CDATA[Studio]]></category>

		<guid isPermaLink="false">http://shred.cc/shred/?p=2650</guid>
		<description><![CDATA[For anyone who went to Art college you would have heard the term &#8216;Graphic device&#8217; or &#8216;Graphic element&#8217; basically it meant you didn&#8217;t know how to fill a space so decided to put a triangle or wavy line there to fill the void and cover up your bad design choices. For anyone who still likes [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://shred.cc/shred/wp-content/uploads/2012/05/judders.jpg"><img class="alignnone size-full wp-image-2651" title="judders" src="http://shred.cc/shred/wp-content/uploads/2012/05/judders.jpg" alt="" width="960" height="642" /></a></p>
<p>For anyone who went to Art college you would have heard the term &#8216;Graphic device&#8217; or &#8216;Graphic element&#8217; basically it meant you didn&#8217;t know how to fill a space so decided to put a triangle or wavy line there to fill the void and cover up your bad design choices. For anyone who still likes to fill their work with unnecessary shite then can we please do away with the term &#8216;Graphic element&#8217; as it would be good to be able to use this term without the bad rep that it comes with. Going forward just call them &#8216;Judders&#8217; or &#8216;Shimmeys&#8217;. Thanks.</p>
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		<item>
		<title>Summer time reading</title>
		<link>http://shred.cc/shred/2012/05/15/summer-time-reading/</link>
		<comments>http://shred.cc/shred/2012/05/15/summer-time-reading/#comments</comments>
		<pubDate>Tue, 15 May 2012 08:00:59 +0000</pubDate>
		<dc:creator>shred</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>

		<guid isPermaLink="false">http://shred.cc/shred/?p=2614</guid>
		<description><![CDATA[A great innovative project by Munich-based agency Serviceplan has won Best in Show at the One Show Design awards in New York. The annual report for solar energy supplier Austria Solar whose content is only revealed under sunlight took the top spot. Let&#8217;s just hope no one wants to read it in &#8220;dear old Blighty&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://shred.cc/shred/wp-content/uploads/2012/05/Solar-report.jpg"><img class="alignnone size-full wp-image-2615" title="Solar-report" src="http://shred.cc/shred/wp-content/uploads/2012/05/Solar-report.jpg" alt="" width="960" height="658" /></a></p>
<p>A great innovative project by Munich-based agency Serviceplan has won Best in Show at the One Show Design awards in New York. The annual report for solar energy supplier Austria Solar whose content is only revealed under sunlight took the top spot. Let&#8217;s just hope no one wants to read it in &#8220;dear old Blighty&#8221; as it may take a few days to get through during the cloud breaks.</p>
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		<item>
		<title>NO,NO,NO!</title>
		<link>http://shred.cc/shred/2012/05/04/nonono/</link>
		<comments>http://shred.cc/shred/2012/05/04/nonono/#comments</comments>
		<pubDate>Fri, 04 May 2012 11:41:49 +0000</pubDate>
		<dc:creator>shred</dc:creator>
				<category><![CDATA[Studio]]></category>

		<guid isPermaLink="false">http://shred.cc/shred/?p=2609</guid>
		<description><![CDATA[Having passed this monstrosity on the way into work this morning I decided that it was worth a mention as it&#8217;s the perfect example of what not to do!! I have no idea who designed this? I&#8217;m guessing it was either the owners child or a dog who cleaned his sack while sitting on a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://shred.cc/shred/wp-content/uploads/2012/05/terrible.jpg"><img class="alignnone size-full wp-image-2610" title="terrible" src="http://shred.cc/shred/wp-content/uploads/2012/05/terrible.jpg" alt="" width="960" height="340" /></a></p>
<p>Having passed this monstrosity on the way into work this morning I decided that it was worth a mention as it&#8217;s the perfect example of what not to do!! I have no idea who designed this? I&#8217;m guessing it was either the owners child or a dog who cleaned his sack while sitting on a keyboard. I have protected the owners identity as the style police are on the war path and I wouldn&#8217;t want to be responsible for any arrests. But take a good look, do the opposite and you&#8217;ll be good!</p>
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		<title>Logorama</title>
		<link>http://shred.cc/shred/2012/04/30/logorama/</link>
		<comments>http://shred.cc/shred/2012/04/30/logorama/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 10:51:40 +0000</pubDate>
		<dc:creator>shred</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>

		<guid isPermaLink="false">http://shred.cc/shred/?p=2594</guid>
		<description><![CDATA[Although this Oscar winning video has been around for quite a while we thought it was time it was given another airing as it&#8217;s basically a work of pure genius. It&#8217;s 16 minutes long so make sure you have a moment to watch it in full. Enjoy. &#160; &#160;]]></description>
			<content:encoded><![CDATA[<p>Although this Oscar winning video has been around for quite a while we thought it was time it was given another airing as it&#8217;s basically a work of pure genius. It&#8217;s 16 minutes long so make sure you have a moment to watch it in full. Enjoy.</p>
<p><iframe src="http://player.vimeo.com/video/12026956?title=0&amp;byline=0&amp;portrait=0&amp;color=ff7b00" frameborder="0" width="560" height="420"></iframe></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Concept Porsche</title>
		<link>http://shred.cc/shred/2012/04/20/2590/</link>
		<comments>http://shred.cc/shred/2012/04/20/2590/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 12:55:58 +0000</pubDate>
		<dc:creator>shred</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>

		<guid isPermaLink="false">http://shred.cc/shred/?p=2590</guid>
		<description><![CDATA[Everyone in the office here at Shred likes a good old Porsche so we had to put up this when we stumbled across it online the other day. Lets hope this becomes one of the concept cars that does make it to market. More pics here.]]></description>
			<content:encoded><![CDATA[<p><a href="http://shred.cc/shred/wp-content/uploads/2012/04/Porsche-Supercar-Concept-4.jpg"><img class="alignnone size-full wp-image-2591" title="Porsche-Supercar-Concept-4" src="http://shred.cc/shred/wp-content/uploads/2012/04/Porsche-Supercar-Concept-4.jpg" alt="" width="960" height="720" /></a></p>
<p>Everyone in the office here at Shred likes a good old Porsche so we had to put up this when we stumbled across it online the other day. Lets hope this becomes one of the concept cars that does make it to market. More pics <a title="concept porsche" href="http://www.thebhunter.com/2012/01/porsche-supercar-concept.html" target="_blank">here.</a></p>
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		<item>
		<title>Grit Academy UK Tour</title>
		<link>http://shred.cc/shred/2012/04/20/grit-academy-uk-tour/</link>
		<comments>http://shred.cc/shred/2012/04/20/grit-academy-uk-tour/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 12:45:06 +0000</pubDate>
		<dc:creator>shred</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Grit]]></category>
		<category><![CDATA[iSkute]]></category>
		<category><![CDATA[Scooter]]></category>

		<guid isPermaLink="false">http://shred.cc/shred/?p=2585</guid>
		<description><![CDATA[Here&#8217;s one for all of you scooter enthusiasts, Shred have just finished a small design project for iSkute who are running a UK tour showcasing the best riders in the country and there&#8217;s also tons of opportunities for you to become a Grit pro rider for a year. Check out their website for details.]]></description>
			<content:encoded><![CDATA[<p><a href="http://shred.cc/shred/wp-content/uploads/2012/04/Featured-image-UK-tour.gif"><img class="alignnone size-full wp-image-2586" title="Featured-image-UK-tour" src="http://shred.cc/shred/wp-content/uploads/2012/04/Featured-image-UK-tour.gif" alt="" width="960" height="300" /></a>Here&#8217;s one for all of you scooter enthusiasts, Shred have just finished a small design project for iSkute who are running a UK tour showcasing the best riders in the country and there&#8217;s also tons of opportunities for you to become a Grit pro rider for a year. Check out their <a title="Grit Academy UK Tour" href="http://www.gritscooters.co.uk/" target="_blank">website</a> for details.</p>
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		<item>
		<title>Give birth to a new person</title>
		<link>http://shred.cc/shred/2012/04/17/newguy/</link>
		<comments>http://shred.cc/shred/2012/04/17/newguy/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 10:32:06 +0000</pubDate>
		<dc:creator>shred</dc:creator>
				<category><![CDATA[How To]]></category>

		<guid isPermaLink="false">http://shred.cc/shred/?p=2579</guid>
		<description><![CDATA[Here is a quick and fun exercise to help you with your photoshop skills and can produce some hilarious results in the process. • Get two photos of faces, ideally the same angle but not essential. • Take one photo and using the circle marquee tool select the face of one of your images, just [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://shred.cc/shred/wp-content/uploads/2012/04/New-face.jpg"><img class="alignnone size-full wp-image-2580" title="New-face" src="http://shred.cc/shred/wp-content/uploads/2012/04/New-face.jpg" alt="" width="960" height="300" /></a>Here is a quick and fun exercise to help you with your photoshop skills and can produce some hilarious results in the process.</p>
<p>• Get two photos of faces, ideally the same angle but not essential.<br />
• Take one photo and using the circle marquee tool select the face of one of your images, just select the face and not the whole head, make sure you get in the eyebrows and bottom lip.<br />
• Copy and paste the selection onto your second image, you may need to resize and rotate it until you are happy with it&#8217;s position.<br />
• Using a feathered brush gently erase the edges of copied face so it is blended in. If you are using colour images you may need to play around with the contrast and levels etc or just use black and white images, they&#8217;re a lot easier to get right if your just starting out.<br />
• Once you have mastered the technique you can have some real fun with the process. Put baby faces onto old mens heads, mens on womens. Go mad and be happy in the knowledge that you have just created a realistic image of someone who doesn&#8217;t actually exsist.</p>
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		<item>
		<title>Make a new T-shirt look Vintage</title>
		<link>http://shred.cc/shred/2012/04/12/make-a-new-t-shirt-look-vintage/</link>
		<comments>http://shred.cc/shred/2012/04/12/make-a-new-t-shirt-look-vintage/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 12:09:27 +0000</pubDate>
		<dc:creator>shred</dc:creator>
				<category><![CDATA[How To]]></category>

		<guid isPermaLink="false">http://shred.cc/shred/?p=2568</guid>
		<description><![CDATA[Recently at Shred we were tasked with creating a new T-shirt design that looked Vintage. This can be done quick and easy in photoshop but if you want to keep your design as a vector then this is how it&#8217;s done. • First save your design and open it in photoshop.Try and keep the image [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://shred.cc/shred/wp-content/uploads/2012/04/tshirtsvintageband080602_560.jpg"><img class="alignnone size-full wp-image-2569" title="tshirtsvintageband080602_560" src="http://shred.cc/shred/wp-content/uploads/2012/04/tshirtsvintageband080602_560.jpg" alt="" width="560" height="375" /></a></p>
<p>Recently at Shred we were tasked with creating a new T-shirt design that looked Vintage. This can be done quick and easy in photoshop but if you want to keep your design as a vector then this is how it&#8217;s done.</p>
<p>• First save your design and open it in photoshop.Try and keep the image at a good size A4, 300dpi should do.</p>
<p>• Create a background layer the same colour as your T-shirt.</p>
<p>• On a new layer above your design use some <a title="Grunge Brushes" href="http://www.brusheezy.com/brushes/1422-grunge-brushes" target="_blank">grunge brushes</a> if you google grunge brushes there are loads of free ones online.</p>
<p>• Using the same colour as your T-shirt create the distressed effect. Doing it this way you can see exactly what the final outcome will look like.</p>
<p>• Once you are happy with the look delete the bottom two layers and keep only your distressed layer. From here you can save this out as paths and open in illustrator and simply overlay it on your design or you can use a programme like <a title="Vector Magic" href="http://www.vectormagic.com" target="_blank">Vector Magic</a> to vectorize the image (this will give it a slightly different effect).</p>
<p>Using this technique you can produce custom distressed vectors in minutes.<br />
<a href="http://shred.cc/shred/wp-content/uploads/2012/04/vintage_distress.eps_.zip">Here is the the one we used.</a></p>
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		<item>
		<title>Madness!</title>
		<link>http://shred.cc/shred/2012/04/10/2563/</link>
		<comments>http://shred.cc/shred/2012/04/10/2563/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 15:20:24 +0000</pubDate>
		<dc:creator>shred</dc:creator>
				<category><![CDATA[Studio]]></category>

		<guid isPermaLink="false">http://shred.cc/shred/?p=2563</guid>
		<description><![CDATA[After a long weekend off, Rocking out at Plymouth Rockfest (which went really well as was extremely busy) we were all hoping that it would be a quiet first day back at Shred Towers&#8230;.No such luck the office has just had a visit from local man about town &#8211; Stuart Hutchins who has just bombarded [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://shred.cc/shred/wp-content/uploads/2012/04/Stuart.jpg"><img class="alignnone size-full wp-image-2564" title="Stuart" src="http://shred.cc/shred/wp-content/uploads/2012/04/Stuart.jpg" alt="" width="960" height="1010" /></a>After a long weekend off, Rocking out at Plymouth Rockfest (which went really well as was extremely busy) we were all hoping that it would be a quiet first day back at Shred Towers&#8230;.No such luck the office has just had a visit from local man about town &#8211; Stuart Hutchins who has just bombarded us with a whole host of design work for Typhoon and Bodyglove. Obviously Shred are here to please so the studio will now be busy getting some wetsuit designs ready for our favourite mad man.</p>
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		<title>Sick of the Queen?</title>
		<link>http://shred.cc/shred/2012/04/10/sick-of-the-queen/</link>
		<comments>http://shred.cc/shred/2012/04/10/sick-of-the-queen/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 12:44:29 +0000</pubDate>
		<dc:creator>shred</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>

		<guid isPermaLink="false">http://shred.cc/shred/?p=2556</guid>
		<description><![CDATA[For all of you non patriotic citizens out there why not get yourself one of these bespoke sick bags to carry you through the up-coming Diamond jubilee celebrations. Each one is signed by the artist and can be yours for only £3 each.]]></description>
			<content:encoded><![CDATA[<p><a href="http://shred.cc/shred/wp-content/uploads/2012/04/sick_bag_0.jpg"><img class="alignnone size-full wp-image-2557" title="sick_bag_0" src="http://shred.cc/shred/wp-content/uploads/2012/04/sick_bag_0.jpg" alt="" width="569" height="388" /></a></p>
<p>For all of you non patriotic citizens out there why not get yourself one of these bespoke sick bags to carry you through the up-coming Diamond jubilee celebrations. Each one is signed by the artist and can be <a title="Lydia Leith" href="http://lydialeith.bigcartel.com/product/jubilee-sick-bag-red" target="_blank">yours</a> for only £3 each.</p>
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