We’ve been blessed with the task of coming up with an idea for the Bike Biz bible for the past three years. The Bike Biz bible is the bike industry’s definitive guide and who’s who in the UK bike world. From shops through to distributors and brands they’re all in there.

Shred gets the task from client Silverfish who pay to take the front cover each year, it’s a free-for-all from our point of view so we use it as a great opportunity to work with someone new. This year we drafted in illustrator Ryan Salter to create us a rampaging Yeti, he rose to the occasion and created us an image which not only brings a smile to your face but also contains heaps of detail. Whether you are looking at it for the first time or the fiftieth time there’s something new to notice.

Bike Biz bible is released sometime in December and available at www.bikebiz.com