Karnage in Shred
This job was a lot of fun. After working with client Greenover on their Grit and Code brands we were given a task with very little brief and no restrictions to create something punchy, fun but appealing to skateboard fans that may be kids, but more likely 70s throwbacks that fancy reliving their youth.
At first we thought Red Hand Gang but then those early Jimbo Phillips style Santa Cruz graphics kept coming back to us, we needed a homage to the early days of skate with a tongue in cheek twist. Karnage was born and Thunderwolf broke the seal on the Zombie graphics cupboard and went all out.
The graphics have been used on packaging, some adverts in trade magazines as well as flyers and e-mail promotions.